Telecommunications/IT
Our service portfolio is effectively directed to our most important target group segments, which can be considered of sustainable importance for business success in the branch of telecommunications. INSET supports telecommunications and IT enterprises in their analysis and optimisation of business areas relevant to competition. INSET’s consulting and service spectrum comprises special market analyses, the optimisation of service portfolios, the conception and implementation of new sales and marketing tools as well as the support of the operative market cultivation.
Find our most important services for IT and telecommunications enterprises in the following overview:
Product analyses
Weak product and service portfolios can lead to reduced turnovers or even to existential market risks. With our external and critical point of view, the profitability of existing portfolios can be evaluated, as well as the opportunities for the gain of systematic market shares which can come with new products and services.
Market analyses
The profound analysis and evaluation of vertical and horizontal target group segments help to minimise investment risks of enterprises and increase their sales success. INSET holds far reaching expertise and a sound methodological knowledge for evaluating the market potential in individual branch and size segments as well as on the private customer market.
Sales strategies
Our experience in the market for convergent communication solutions proves that a bundling of competences and services of complementary providers is necessary in order to achieve sustainable success on the market. INSET supports you to identify new sales and integration partners and to implement adequate partner models.
Business sales tools
INSET devices innovative and practical sales tools in order to support your account managers in their daily business and to increase your sales success. Depending on your individual needs, we draft guidelines for the sales cycle, argumentations catalogues (battle cards) and tele-guidelines for the professional sales approach, structured guidelines for your surveys of demand, sales presentations and modular standard offers as well as special RoI-tools.
Business marketing tools
Traditional marketing agencies are not or not sufficiently able to develop top quality documents for the communication with business client segments. INSET holds far reaching expertise in the development of marketing tools which comprises customised white papers on relevant ICT trends and solutions that emphasise your opinion leadership as well as comprehensibly processed show cases and customer reference.
Project development
INSET supports providers of ICT solutions and services in the implementation of complex project intentions. Thereby, we cover typical competences and functions in the project which ICT-providers use to be in need of. Our solutions are being agreed upon depending of the concrete project scenario and often comprise the preparation of structured strategy workshops or extended phases of analysis, or a professional examination of the end client’s actual situation.